Focus on what you should be doing, not just what you can

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’... Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces... But this approach ignores the far more important question of how the consumer will actually use the device... focus on what we should be doing, not just what we can.” - John Maeda

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’… Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces… But this approach ignores the far more important question of how the consumer will actually use the device… focus on what we should be doing, not just what we can.” – John Maeda

Read John’s “mini manifesto” in this article from Esquire.  Thanks to Experientia for sharing this story.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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2 Responses to Focus on what you should be doing, not just what you can

  1. Loren Baxter says:

    I really like this one as applied to UX. It emphasizes building simpler interfaces that don’t attempt to tack on frills and doodads.

    But, I question when this is applied to other innovative fields such as science. Much of science is performed simply because one “can” – and the true value is only discovered later.

  2. [...] will actually use the device… focus on what we should be doing, not just what we can. – John Maeda Related posts:Making a User Experience Strategy [...]