Design thinking is a catalyst for innovation productivity

“Organizations need to take design thinking seriously. We need to spend more time making people conscious of design thinking — not because design is wondrous or magical, but simply because by focusing on it, we’ll make it better. And that’s an imperative for any business, because design thinking is indisputably a catalyst for innovation productivity.” – Tim Brown

Read Tim’s article “Strategy by Design” from Fast Company.

Happy holidays to all inspireUX readers!

1. Design thinkers look past a project to the next step in the strategy
2. Startups that “get” UX and design are likely create a more successful product than those that do not