“The measure of quality in web design should not be good looks, but graceful transformation: pages that can be accessed under different conditions and keep their integrity… A real web designer embraces the medium and designs for maximum inclusivity.” – Sarah Horton

Read Sarah’s article “Beauty is Only Screen Deep” for her thoughts on why design should be about more than just good looks.

1. The measure of success for design is the degree of its impact
2. Understanding the specific activity we’re supporting is critical to good design
3. One of the roles of design is to bring humanity, intelligence and beauty to the world of business
4. Design is more than the aesthetic. Design is fundamentally more.
5. Good design produces something the world didn’t know it was missing