“It’s standard practice to design with our user’s goals in mind. Too often, though, we tend to focus only on the immediate goals… Although we may produce usable and successful designs, we have ignored the user’s larger context. They may be bored, tired, at work, grinding away at a long term deliverable. They may be entering countless rows of data into a spreadsheet. People love to have fun. Without sacrificing usability, let’s bring a little fun into our designs.” – Loren Baxter
Read Loren’s article “Fun in Interaction Design” here.