The success of an experience is measured by the amount of happiness it brings

“The ultimate aim of all creative activity is to bring happiness to people’s lives… The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.” – Andrë Braz

Read Andrë’s “Experience Design Manifesto” here.

1. An experience designer must love and care about people and the world
2. The purpose of user experience design is to create personal value
3. Our job is to take responsibility for the complete user experience
4. Focus on the experience that the products you design engender
5. User experience is everything, but is still undervalued and under-invested in