Innovation lies at the heart of both better design and better business

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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    This is such an interesting Web site – very inspiring quotes. I love the “uncommon, yet practical responses” part of this quote – the solution (practical) part of innovation is what separates it from hope/fantasy. Doing what is opposite of common is usually a good strategy in most design.

  • Pingback: Quotes + Thoughts | On design-centric problem solving | IDEAS INSPIRING INNOVATION

  • evanwiener

    Is there more to cultivating a culture of innovation than simply applying research and development and refining it through the creative process?

3 Responses to Innovation lies at the heart of both better design and better business

  1. This is such an interesting Web site – very inspiring quotes. I love the “uncommon, yet practical responses” part of this quote – the solution (practical) part of innovation is what separates it from hope/fantasy. Doing what is opposite of common is usually a good strategy in most design.

  2. [...] Inspireux LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); [...]

  3. evanwiener says:

    Is there more to cultivating a culture of innovation than simply applying research and development and refining it through the creative process?