Innovation lies at the heart of both better design and better business

Posted on December 5, 2008 by Catriona Cornett • 2 Comments

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.

Filed Under: Marty Neumeier
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    This is such an interesting Web site – very inspiring quotes. I love the “uncommon, yet practical responses” part of this quote – the solution (practical) part of innovation is what separates it from hope/fantasy. Doing what is opposite of common is usually a good strategy in most design.

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