![“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman](http://www.inspireux.com/wp-content/uploads/110.gif "“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman")
“The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” – Jeffrey Zeldman
Read Jeffrey’s article “Understanding Web Design” from A List Apart or read another quote from this article here.
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- Understanding the specific activity we’re supporting is critical to good design
Catriona Cornett
