“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” – Chikezie Ejiasi

Quote submitted by the author, Chikezie Ejiasi.

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1. Designs should be informed, but not solely determined by user experience data.
2. The measure of success for design is the degree of its impact
3. One of the roles of design is to bring humanity, intelligence and beauty to the world of business
4. Create a meaningful conversation with your users by engaging them on a personal level