Think about behavior in terms of goals, needs, and motives

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” - Thomas Mann

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann

Read more about Thomas Mann (1875 – 1955), a German novelist whose work is noted for its insight into the psychology of the artist and the intellectual, on this Wikipedia page.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

View My Portfolio

Follow Me:
TwitterLinkedIn

  • http://benrowesblog.wordpress.com Ben Rowe

    Catriona,

    Just wanted to pop in and say how much I enjoy the inspireUX snippets each day. They always come in handy.

    Today’s post was a very useful titbit.

  • http://www.inspireux.com Catriona

    Thank you very much, Ben! Please feel free to submit any quotes that you come across.