Think about behavior in terms of goals, needs, and motives

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” - Thomas Mann

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann

Read more about Thomas Mann (1875 – 1955), a German novelist whose work is noted for its insight into the psychology of the artist and the intellectual, on this Wikipedia page.

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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