Create pleasurable experiences for people who interact with our content

“Users don’t care about convention and heuristics and all of that. Users just want to have a good experience achieving the outcomes they set out to achieve in your site/system/product.  Surely we, as experience designers, can not only design a non-problematic experience. Surely we can actually create a pleasurable experience through the way that people interact with our content or functionality.” – Leisa Reichelt

Read Leisa’s article “User Experience & Cognitive Pleasures” here.

1. Don’t design for everyone. It’s impossible.
2. Become an advocate for accessibility and everyone’s experience
3. To create great user experiences we need to focus on the now
4. UX designers improve people’s lives by making experiences better
5. What makes people passionate, pure and simple, is great experiences