Don’t lose sight of the founding elements of customer experience

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience... As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” - Leigh Duncan

“It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.” – Leigh Duncan

Read Leigh’s article “Five Experience Fundamentals” from gotomedia for her proposed founding elements of customer experience.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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