Treat design as a final destination instead of as a compromise

“You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.” – Mike Davidson

Read the interview with designer Mike Davison entitled “Producing a Reaction Through Design” for more on his approach to design.

1. The measure of quality in web design should be graceful transformation
2. Design combines art, scientific complexity, and usefulness
3. Design is about choices and intentions, it is not accidental
4. Good design isn’t decoration. Good design is problem solving.
5. Good design achieves integrity in balanced relation to its environment