People on a design team must be as happy to be wrong as right

“People on a design team must be as happy to be wrong as right. If their ideas hold up under strong (but fair) criticism, then great, they can proceed with confidence. If their ideas are rejected with good rationale, then they have learned something. A healthy team is made up of people who have the attitude that it is better to learn something new than to be right.” – Sketching User Experiences by Bill Buxton

Purchase Sketching User Experiences to read Bill’s holistic approach to design as well as an explanation of how to use sketching to your advantage as a designer.

1. Focus on the experience that the products you design engender
2. We must re-think our design process to become melting pots of ideas, perspectives and skills
3. Bad design is not the “enemy.” The real enemy is great design.
4. When we advocate for the user, we are simultaneously advocating for our team
5. A good UX designer should ask “what does this have the potential to be?”