“People on a design team must be as happy to be wrong as right. If their ideas hold up under strong (but fair) criticism, then great, they can proceed with confidence. If their ideas are rejected with good rationale, then they have learned something. A healthy team is made up of people who have the attitude that it is better to learn something new than to be right.” – Sketching User Experiences by Bill Buxton

Purchase Sketching User Experiences to read Bill’s holistic approach to design as well as an explanation of how to use sketching to your advantage as a designer.

1. When we advocate for the user, we are simultaneously advocating for our team
2. Every decision a designer makes molds the future of the people we design for
3. The most innovative designers cultivate an appetite for “thinking wrong”
4. Design should inspire peoples and cultures to grow, transform and look to the future