“The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.” – Don Norman

Read Don’s article “Simplicity is Not the Answer” for more thoughts on the importance of making understandable designs.

1. We need to build products that bring joy and excitement to people’s lives
2. Think a lot less about technology for technology’s sake, and a lot more about design
3. Focus on the nuances and details of the design craft itself
4. Design strategy is about understanding and meeting needs and aspirations
5. Design is learning by making