Design things that maintain the pleasure of accomplishment

“The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.” – Don Norman

Read Don’s article “Simplicity is Not the Answer” for more thoughts on the importance of making understandable designs.

1. The goal of human-centered design is to tame complexity
2. We need to build products that bring joy and excitement to people’s lives
3. The measure of quality in web design should be graceful transformation
4. Qualities of an exemplary user experience
5. Design not only for what users can do, but what they will do