“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.

1. Designers think through problems from the “outside in.”
2. Designers don’t actually “solve” problems. They “work through” them.
3. Design is not just what it looks like and feels like. Design is how it works.
4. Prototyping has given us the power to show and tell the story of our design solutions
5. As UX practitioners, we must define useful, innovative solutions