Your products run for election every day

“Your products run for election every day and good design is critical to winning the campaign.” – A.G. Lafley

Read the Fast Company article “What P&G Knows About the Power of Design” for Procter & Gamble’s CEO A.G. Lafley’s thoughts on design.

1. Design products that appeal to both cognition and emotion for a competitive advantage
2. Today we want products that appeal to both cognition and emotion
3. Designers turn insights into innovation
4. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
5. Focus on the experience that the products you design engender