“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” – Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”

1. Designers are trained to be courageous about the future—and making the future happen
2. As designers we are helping to define the culture of our society
3. The most innovative designers cultivate an appetite for “thinking wrong”
4. Design is everyone’s job. It takes a commitment from everybody in the company.