Design needs to reflect the innovation culture of a company

“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” – Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”

1. Designers need to be more than ambassadors
2. Designers turn insights into innovation
3. Designers are trained to be courageous about the future—and making the future happen
4. As designers we are helping to define the culture of our society
5. Innovation lies at the heart of both better design and better business