“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” – Chiara Fox
Read Chiara’s blog post “IA as Stone Soup” for a metaphor to describe how the Information Architecture day of Adaptive Path’s UX Intensive Conference is structured.
Related posts:- Information Architecture helps people get better at sharing information
- Good IA increases both human satisfaction and your company’s profits
- Information architecture is at the very center of the electronic information storm
- Great information architecture leads the site to behave as the visitor expects
- Information architecture helps make sure that business and user needs are met
Catriona Cornett
![“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett](http://www.inspireux.com/cards/158.gif "“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett")
