Design to allow users to achieve what they need

“Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.” – Donna Spencer

Read Donna’s article “Four Modes of Seeking Information and How to Design for Them” here.

1. We need to observe behavior in order to support it in design
2. Consistency makes users happy which compels them to return
3. Meet your users’ needs at the instant they need it
4. Give users what they actually want
5. Success comes from having the right vision and keeping users in mind