There’s no better way to create experience than to write, and write well

“It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.” – Derek Powazek

Read Derek’s article “Calling All Designers: Learn to Write!” here.

1. Design is about communication, and it takes more than pixels to communicate
2. Good designers can create normalcy out of chaos
3. We should treat design as a verb, a process, a way of creating positive change in the world
4. The web designer’s job is to create pages that are unmistakably engaging
5. It takes great empathy to create a good experience