What is web design?

“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design here.

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1. Good web design is about the character of the content, not the character of the designer
2. The web designer’s job is to create pages that are unmistakably engaging
3. Web design should be conversational
4. Good design isn’t decoration. Good design is problem solving.
5. The measure of quality in web design should be graceful transformation