“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design here.

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1. Good designers can create normalcy out of chaos
2. Design strategy is about understanding and meeting needs and aspirations
3. The measure of success for design is the degree of its impact
4. Understanding the specific activity we’re supporting is critical to good design
5. We need to observe behavior in order to support it in design