Leaders must become experience executives

Posted on October 3, 2008 by Catriona Cornett • 2 Comments

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” - Peter Morville

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” – Peter Morville

Read Peter’s article “User Experience Strategy” here.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

View My Portfolio
Filed Under: Peter Morville
  • http://uxdesign.com uxdesign.com

    Catriona, enjoying your site.

    I am surprised that process, which in cooking defines the relationships between ingredients, and in interactive media largely defines the level of influence design has over business and technology concerns, isn’t more often discussed in this context. Just as ROI of usability has slowly (and not always surely) come to light, I suspect–and certainly hope–process will, in time, too.

    THX!

  • Pingback: agilemusings.com » Blog Archive » Making a User Experience Strategy Tangible | inspireUX