October 3, 2008
2 Comments

Leaders must become experience executives

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” - Peter Morville

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” – Peter Morville

Read Peter’s article “User Experience Strategy” here.

Related posts:
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  2. As UX practitioners, we must define useful, innovative solutions
  3. Design and business leaders must take the time to understand each other
  4. Experience design is not about trying to control the user’s experience
  5. User experience is the summation of considerations across UX disciplines
Tags: , , Category: Peter Morville
  • http://uxdesign.com uxdesign.com

    Catriona, enjoying your site.

    I am surprised that process, which in cooking defines the relationships between ingredients, and in interactive media largely defines the level of influence design has over business and technology concerns, isn’t more often discussed in this context. Just as ROI of usability has slowly (and not always surely) come to light, I suspect–and certainly hope–process will, in time, too.

    THX!

  • http://agilemusings.com/2010/06/making-a-user-experience-strategy-tangible-inspireux/ agilemusings.com » Blog Archive » Making a User Experience Strategy Tangible | inspireUX

    [...] Leaders must become experience executives via inspireux.com [...]

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Catriona Cornett
catriona@inspireux.com
Senior UX Strategist
The Archer GroupMore about inspireUX »