Treat your audience less like a faceless user and more like a human being

“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” or check out two other quotes from this article: “Your site can encapsulate your brand personality” and “Rich, sensory experiences immerse users and lead to joy and satisfaction.”

1. Showing personality in your designs can be a powerful way for your audience to identify with you
2. Good IA increases both human satisfaction and your company’s profits
3. Qualities of an exemplary user experience
4. Designers must completely immerse themselves in the point of view of the user
5. The goal of human-centered design is to tame complexity