“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” or check out two other quotes from this article: “Your site can encapsulate your brand personality” and “Rich, sensory experiences immerse users and lead to joy and satisfaction.”

1. When we advocate for the user, we are simultaneously advocating for our team
2. We need to build products that bring joy and excitement to people’s lives
3. Delivering great user experiences plays a significant role in your company’s success
4. Better connect with your customers by speaking like people, not like machines
5. It’s not “user” experience, it’s “people” or “customer” experience.