“As the advocates for user experience I think it’s important that we’re advocating for everyone’s experience and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.” – Leisa Reichelt

Read Leisa’s article “Are you giving accessibility the consideration it deserves in the user experience?” for her thoughts on why accessibility is part of your responsibility as a UX designer.

1. Experience design is not about trying to control the user’s experience
2. Simply using Web 2.0 technologies does not guarantee an optimal experience
3. User experience is the center of gravity of a project
4. Great design is storytelling at its finest
5. As UX designers, we orchestrate a complex series of interactions