“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” – Andrë Braz

Read Andrë’s “Experience Design Manifesto” here

1. Every decision a designer makes molds the future of the people we design for
2. Experience should not be sacrificed for growth–it should drive growth
3. Good experiences make the world a better place
4. Better connect with your customers by speaking like people, not like machines
5. User experience is everything, but is still undervalued and under-invested in