“We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.” – The Human Factor by Kim Vicente

Read The Human Factor for Kim’s take on “Revolutionizing the Way People Live with Technology.”

1. Focus on the nuances and details of the design craft itself
2. Technology serves humans. Humans do not serve technology.
3. Think a lot less about technology for technology’s sake, and a lot more about design
4. Any true practice of design with a human focus has to be built on a foundation of traditional design
5. Technology creates the context for persuasion, but content persuades