Persuasive, useful content gives you the winning edge

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones

Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.

Catriona Shedd

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • Thanks for the acknowledgment! I love the other inspiring quotes here, too.