Persuasive, useful content gives you the winning edge

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones

Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.

1. Content is an opportunity to make customer relationships flourish
2. Content is not a nice-to-have extra. Content is a star of the user experience show.
3. Technology creates the context for persuasion, but content persuades
4. Our websites help people help themselves—and the people around them—by guiding them into good decisions
5. Delivering great user experiences plays a significant role in your company’s success