Provide an experience that is useful, usable, desirable, and differentiated

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” - David Armano

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano

Read David’s article “Creating Compassionate Designers” here.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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