“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano

Read David’s article “Creating Compassionate Designers” here.

1. Remarkable experiences leave a mark
2. Experience should not be sacrificed for growth–it should drive growth
3. Design addresses needs that customers themselves may not know they have
4. UX designers need to possess both creativity and vision
5. It takes great empathy to create a good experience