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We have to understand the world surrounding our designs

“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” – William McDonough

Watch architect and designer William McDonough’s TED Talk “The wisdom of designing Cradle to Cradle” for his thoughts on designing for the complete product lifecycle.

Related quotes:
  1. We should treat design as a verb, a process, a way of creating positive change in the world
  2. To succeed in the ever changing design world, we need to have a strong passion for what we do
  3. Designers understand the interrelationships that factor into success or failure
  4. Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment
  5. Designers should vow to produce things that are meaningful additions to the world
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