Designers need to be very careful about the lure of complexity

“As web designers, we need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it’s hard to design, it must be good; that if it’s using the latest technology, it must be good; that if all our friends think it’s really cool, it must be good.” - Gerry McGovern

Read Gerry’s article “Achieving greater simplicity involves managing increasing complexity” for his thoughts on the importance of reducing complexity. Gerry McGovern provides website content management solutions.

1. There is a delicate balance between the simplicity of use and the complexity of usefulness
2. The goal of human-centered design is to tame complexity
3. Manage the task the user wishes to complete, not the content or technology
4. Don’t lose sight of the founding elements of customer experience
5. In the end, simplicity for its own sake should not be the goal