“While each discipline on the product team has its role to play, it is the true teamwork and collaboration of a cohesive product team that makes great user experiences possible.” -Pabini Gabriel-Petit

Read Pabini’s article “Sharing Ownership of UX” on UXmatters for her thoughts on how the entire product team must work together when making product decisions.

1. Delivering great user experiences plays a significant role in your company’s success
2. To create great user experiences we need to focus on the now
3. A product is more than the product. It is a cohesive, integrated set of experiences.
4. What makes people passionate, pure and simple, is great experiences
5. When we advocate for the user, we are simultaneously advocating for our team