There are no simple “right” answers for most web design questions

“There are no simple ‘right’ answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.” – Don’t Make Me Think by Steve Krug

Be sure to pick up Steve’s book Don’t Make Me Think if you haven’t already.  It is a great overview of basic usability topics.

1. Web design should be conversational
2. Design not only for what users can do, but what they will do
3. The alternative to good design is bad design, not no design at all
4. The measure of quality in web design should be graceful transformation
5. It takes a passionate commitment to thoroughly understand something