“Information architecture is not about surface glamor; it’s about mission-critical infrastructure.  And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.” – Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Purchase Information Architecutre for the World Wide Web for a great overview of Information Architecture.

1. Information architecture is at the very center of the electronic information storm
2. Great information architecture leads the site to behave as the visitor expects
3. Findability precedes usability. You can’t use what you can’t find.
4. Understanding the specific activity we’re supporting is critical to good design