“If we want users to like our software, we should design it to behave like a likeable person.” – Alan Cooper

Purchase Alan Cooper’s book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity here.

1. Understanding the specific activity we’re supporting is critical to good design
2. Design combines art, scientific complexity, and usefulness
3. Technology serves humans. Humans do not serve technology.
4. Designers must completely immerse themselves in the point of view of the user