Design software to behave like a likeable person

“If we want users to like our software, we should design it to behave like a likeable person.” – Alan Cooper

Purchase Alan Cooper’s book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity here.

1. Many digital products fail because they are not imbued with humanity
2. Understanding the specific activity we’re supporting is critical to good design
3. The alternative to good design is bad design, not no design at all
4. Each moment is an important piece of the whole experience
5. Designers dream beyond fixing what exists