“Each time you consider adding or removing an interface element, put it through the wringer. Is it a necessity or an accessory? Does it support your main message? Remember, it’s better to do one thing well, than many second-rate.” – Luke Wroblewski

Read Luke’s article “The Pursuit of Interface Design Simplicity” for his insights into why technology and design methodologies sometimes get in the way of achieving interface design simplicity.

1. Intuitive design lets you keep your attention on what you’re trying to accomplish
2. Create a meaningful conversation with your users by engaging them on a personal level