It’s better to do one thing well than many second-rate

“Each time you consider adding or removing an interface element, put it through the wringer. Is it a necessity or an accessory? Does it support your main message? Remember, it’s better to do one thing well, than many second-rate.” – Luke Wroblewski

Read Luke’s article “The Pursuit of Interface Design Simplicity” for his insights into why technology and design methodologies sometimes get in the way of achieving interface design simplicity.

1. We want to focus on achieving our goals, not deciphering technology
2. Why should we all suffer an interface that is unusable?
3. Create deep connections between users and their technology
4. Treat your audience less like a faceless user and more like a human being
5. A coherent product user interface is the product to users