“A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.” – Jesse James Garrett

Read Jesse’s article “Aurora: Forecasting the Future” for his thoughts on the challenges surrounding Adaptive Path’s latest design concept.

1. Design should inspire peoples and cultures to grow, transform and look to the future
2. Designers exist to come in, assess what has been failing, and offer up solutions for the future
3. Designers take what is just a faint glimmer in the mind’s eye and give it shape and life
4. We should treat design as a verb, a process, a way of creating positive change in the world
5. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules