Qualities of an exemplary user experience

“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” – Nielsen Norman Group

Read the Nielsen Norman Group’s complete definition of user experience here.

1. A successful company is one where everybody owns the same mission
2. Our job is to take responsibility for the complete user experience
3. User experience is the center of gravity of a project
4. Creating a successful product requires designing the Total User Experience
5. If you want your product to sell, focus on memorable experiences