“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” – Nielsen Norman Group

Read the Nielsen Norman Group’s complete definition of user experience here.

1. User experience is the center of gravity of a project
2. Delivering great user experiences plays a significant role in your company’s success
3. A good user experience can be subtle
4. We need to build products that bring joy and excitement to people’s lives