Monthly Archives: July 2008

Each moment is an important piece of the whole experience


“Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong.  To make sure that moment is enjoyable and productive, and helps our user feel smart.” – Designing the Moment by Robert Hoekman Jr.

Purchase Designing the Moment here or check out a sample chapter of the book on Robert Hoekman Jr.’s site.

Read David Fiorito’s thoughts on Designing the Moment here.

Perfection is achieved when there is nothing left to take away


Edit: As noted in the comments, the originally submitted quote was slightly inaccurate, but added the focus on designers.  I’ll keep that version available, but please note that the quote above is more accurate.

“Perfection is achieved perfection not when there is nothing left to add, but when there is nothing left to take away” – Antoine de Saint-Exupery

Quote submitted by Geoff Alday. Geoff found the quote in this presentation by Will Tschumy from Microsoft (Slide 105).  Check out Geoff’s thoughts on the presentation here.

Robyn had also submitted this quote via a comment on the inspireUX post “The life of a designer is a life of fight against the ugliness.”

Do you have a quote you want to see on inspireUX?  Submit it and it may be posted!

Your site can encapsulate your brand personality


“Your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” here.

Usability is a necessary condition for survival


“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?” – Jakob Nielsen

Read Jakob’s take on why usability is important in his article “Usability 101: Definition and Fundamentals – What, Why, How” here.