Create experiences that emotionally engage your customers

“Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  – Sohrab Vossoughi

Read Sohrab’s BusinessWeek article “It’s All About Experience” here.

1. UX professionals are uniquely trained to represent the needs and desires of our customers
2. Create pleasurable experiences for people who interact with our content
3. To create great user experiences we need to focus on the now
4. Startups that “get” UX and design are likely create a more successful product than those that do not
5. Users pursue their own interest and reject whatever the site tries to push