Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

1. If we want to create passionate users, we have to help them get better.
2. Consistency makes users happy which compels them to return
3. Success comes from having the right vision and keeping users in mind
4. Take the time to really understand your users the best you can
5. Users will pay a premium for a better product that does a better job serving their needs