“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.”- Don Norman
Quote from the article “Sharing Ownership of UX” from UXmatters.
If you’d like to read more by Don Norman, pick up his books for many insightful thoughts on design.
Related posts:- Experience is more based upon memory than reality
- Startups that “get” UX and design are likely create a more successful product than those that do not
- Focus on the idea of a product experience, instead of experience that only deals with the user
- The secret to designing an intuitive user experience
- A product is more than the product. It is a cohesive, integrated set of experiences.
Catriona Cornett
