![\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\" - Jared Spool](http://www.inspireux.com/wp-content/uploads/53.gif "\\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\\" - Jared Spool")
“When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool
Read Jared’s article “The Wheres and Whens of Users’ Expectations” here.
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Catriona Cornett
