Design needs to be embedded as a competency within an organization

“Think of design as an activity that anyone in the organization can engage with... design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” - Peter Merholz

“Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” – Peter Merholz

Listen to the BusinessWeek podcast “It’s the Experience That Counts” for a discussion of how focusing on consumers’ experience of new products and services can inform and shape design.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

View My Portfolio

Follow Me:
TwitterLinkedIn