“Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” – Peter Merholz
Listen to the BusinessWeek podcast “It’s the Experience That Counts” for a discussion of how focusing on consumers’ experience of new products and services can inform and shape design.
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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