“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

Read Joshua Porter’s thoughts on this quote on his blog here.

1. Sites that embrace natural elegance add an element of personal feeling
2. Every decision a designer makes molds the future of the people we design for
3. We need to observe behavior in order to support it in design
4. Understanding the specific activity we’re supporting is critical to good design