To design is to add value and meaning

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

Read Joshua Porter’s thoughts on this quote on his blog here.

1. Simplicity is the by-product of a good idea and modest expectations
2. Perfection is achieved when there is nothing left to take away
3. Sites that embrace natural elegance add an element of personal feeling
4. Every decision a designer makes molds the future of the people we design for
5. Quality design communicates with its audience and delivers the message it is intended to deliver