Abandon the comforts of habit and strike out in new directions

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions” - The Brand Gap by Marty Neumeier

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier

Purchase The Brand Gap here.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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One Response to Abandon the comforts of habit and strike out in new directions

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