Abandon the comforts of habit and strike out in new directions

Posted on July 11, 2008 by Catriona Cornett • 1 Comment

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions” - The Brand Gap by Marty Neumeier

“To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.” – The Brand Gap by Marty Neumeier

Purchase The Brand Gap here.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: Marty Neumeier